Who invented diamond jewelry

Da Beers managed to create a product that has never lost its value since the day they took control of the industry 80 years ago. They did this by starting with a precedent. As mentioned above, in , eighteen-year-old Archduke Maximillian proposed to his great love, Mary of Burgundy, with the first-ever faceted diamond engagement ring. After this, the two lovers are alleged to have started the tradition of the diamond engagement ring. That was Da Beers story, anyway. In reality, the archduke did propose through his ambassadors to Mary and he did present a diamond ring, only to her father Charles the Bold, not to his wife to be.

The diamond engagement ring as we all know it was an invention of Da Beers and an advertising agency, N. How did they do it? Initially with the origin story of Maximillian and Mary. The opening of the DeBeers mines in Africa made diamonds more accessible. In the s, when demand for diamond rings declined in the U. Within three years, the sales of diamonds had increased by 50 percent. The History of Diamond Jewelry. Yellow diamond pendant by Leibish India — Where it All Began Diamonds are located all around the world, but for our intents and purposes, our story begins in India.

Brown diamonds by Leibish Read about when diamonds were first used for engagement rings Diamonds Come to Europe For over 1, years, diamonds only existed in India. Popular Articles. Related Diamond Articles. Need assistance? We're happy to help you find the perfect piece! Of course, the diamond is still a popular option hello, J. Lo's jaw-dropping emerald-cut stone , but more and more brides are opting for colored stones and rings made out of unique materials.

When Prince William proposed to Kate Middleton, he chose a stunning blue sapphire engagement ring. Actress Blake Lively received a light pink oval diamond in a rose-gold setting from Ryan Reynolds and Katy Perry was given a unique ruby in a floral halo design by Orlando Bloom. Your Privacy Rights. To change or withdraw your consent choices for Brides. At any time, you can update your settings through the "EU Privacy" link at the bottom of any page. These choices will be signaled globally to our partners and will not affect browsing data.

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